Q1 2021 Brazil: Top Self-therapy and Journaling Apps Show Varied Performance

In the first quarter of 2021, Brazil's leading self-therapy and journaling applications demonstrated a range of performance metrics, as recorded on the unified platform of iOS and Android. Sensor Tower's comprehensive data provides a closer look at the trends across these apps.

Rabit - Daily Routine Planner saw a notable increase in revenue, peaking at around $349K in mid-January before settling at approximately $218K by the end of March. Downloads spiked to nearly 39K during the last week of January but saw a downward trend to about 5K by the end of March. Weekly active users (WAU) reached a high of 60K in early February, then decreased to 25K towards the end of the quarter.

Fabulous: Daily Habit Tracker experienced its highest revenue of around $6K in the first week of January, with a gradual decline to $3K by the quarter's end. Downloads reached a high of 24K in the last week of March, while WAUs saw a peak of 93K in the last week of January, ending the quarter with a slightly lower yet stable 87K.

Cingulo – Mental Wellness maintained steady revenue throughout the quarter, with a peak at approximately $4.5K in the last week of January and a slight decrease to about $2.7K by March's end. Downloads saw an upward trend in late February, reaching 12K, and WAUs peaked at 53K in the same period but slightly decreased to 46K by the quarter's end.

Daylio Journal - Daily Diary had its highest revenue at the beginning of the quarter with $722K and ended with around $345K. Downloads were relatively stable, with a slight increase to 6.8K in early March, and WAUs showed an upward trend, finishing the quarter strong with 140K.

Productive - Habit Tracker reported a revenue of about $2.2K in the first week of January, decreasing to around $1.3K by the end of March. Downloads remained steady with a peak at 6K in early March, and WAUs showed an increase from 22K at the beginning of the quarter to 26K in early March, before leveling out to 23K.

For more insights on the performance of self-therapy and journaling apps, Sensor Tower's platform offers in-depth data and analytics.